Case study / Event venue

A remarkable space.
A digital presence
to match.

An independent venue with beautiful spaces and a hardworking team came to MHI with a website, social presence, and inquiry process that didn’t tell the same story. We rebuilt the site, set up their entire automation process, and built multiple AI agents — and they started getting organic bookings directly from their website.

The starting point

Great experiences.
Too many gaps
between them.

The website showed a few photos but left guests unsure about event types, capacity, or how to arrange a tour. Instagram posts appeared inconsistently. Inquiries arrived by phone, email, and direct message, with follow-up spread across several places.

The team spent time answering the same questions while potential customers waited for a response. The opportunity was to make the digital experience as considered as the experience inside the venue.

The MHI approach

One connected
path to a tour.

We connected discovery, inquiry, and follow-up around one clear goal: help the right customer take the next step — and make sure every customer lands in one system.

01

Discover

Clear event pages, useful venue details, compelling photography, and consistent contact information.

02

Inquire

A visible tour invitation and inquiry form that captures event date, type, guest count, and needs.

03

Connect

CRM records, prompt acknowledgment, and an assistant for approved routine questions.

04

Visit

Tour scheduling, reminders, and a staff handoff for pricing, availability, and special requirements.

How the presence changed

Every touchpoint.
The same clear story.

Website & search

We rebuilt useful pages for the event types the venue actually hosts, with accurate location, capacity, accessibility, and booking information so visitors can decide whether the space fits — and book a tour directly.

Social & reputation

A consistent content rhythm around the venue, event possibilities, and approved customer stories. Each channel connects to a clear next step, and genuine feedback gets a response.

CRM & follow-up

Inquiries are captured in one pipeline. Approved messages, respected communication preferences, and a clear view of who needs a response or a tour.

What we built

AI agents, automation,
and a presence that runs itself.

We set up the venue’s entire automation process and built multiple AI agents to handle calls, conversations, and social — so the team focuses on the experience, not the inbox.

AI calling agent

An AI agent that answers calls and books tours around the clock, so no inquiry goes unanswered — even after hours.

Conversation agent

A live chat widget on the website that answers questions, qualifies guests, and points them toward booking a tour in real time.

Social engagement agent

An agent that auto-responds to comments and direct messages across the venue’s social channels, keeping interest warm while the team is busy.

Social posting agent

An agent that creates content and posts to the venue’s socials, including the ability to schedule future posts for a consistent presence.

Website & organic bookings

A rebuilt website that turns visits into booked tours directly — the venue now receives organic bookings straight from their own site.

CRM, reviews & QR codes

Every customer automatically lands in the CRM. Review requests are automated, a review widget collects reviews from the website, video testimonial requests go out on their own, and multiple QR codes were built — one leading to the website and another that acts as a digital business card.

What we measure

Evidence over assumptions.

Discovery

Relevant search visits & inquiry sources

Response

Time to first response & contact rate

Conversion

Qualified inquiries → booked tours → attended tours

Business impact

Organic bookings, signed events & staff time saved

We established a baseline before launch and compare performance over an agreed period, using what we learn to decide what to expand next.

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